2025
WINNER!
Australia’s most prestigious music award
announces the winner for its 21st prize.
NINAJIRACHI
with her album
I LOVE MY COMPUTER
A huge congratulations to Ninajirachi
Ninajirachi exploded on the Australian music scene this year with her track ‘F**k My Computer’, the hard-driving electronic precursor to her winning album ‘I Love My Computer’. Hailing from the Central Coast, Ninajirachi has been making music for over a decade and drew attention from the industry with her track ‘Glass’, one of the Unearthed High finalists. ‘I Love My Computer’ includes catchy, glitchy, sweet yet explosive tunes, including ‘iPod Touch’, ‘Delete’ and ‘All I Am’, which have garnered millions of streams across platforms. With a tour kicking off end of November across Australia, New Zealand and the USA where she is set to play Coachella.
With 8 ARIA Award nominations, Ninajirachi can now add 21st Soundmerch Australian Music prize winner to her fast-growing accolades and takes home $50,000 prize money!
“Thank you so much to the Australian music prize for awarding me this year, this truly means a lot to me!! I’m so proud to have produced an Australian album. ‘I Love My Computer’ drew from my growing up on the central coast and the Australian dance music I heard in my childhood. To sincerely contribute to the awesome story of Australian music was one of my highest hopes. I hope I can keep making albums and telling stories forever. Thank you so much, I’m so honoured to receive this award.”
Ninajirachi
THANK YOU
to all Australian artists who submitted their albums this year.
Commencing in 2005, the Australian Music Prize has provided a mouthpiece to the best albums in Australian contemporary music. Now in its 21st year, the prize is widely recognised as the most prestigious award for Australian recording artists.
The integrity of judging and prestige of this peer-voted prize is a major difference for the Soundmerch Australian Music Prize, focusing on creative merit over mainstream popularity. Inspired by the UK's coveted Mercury Prize, the Soundmerch AMP is Australia's most sought after achievement within the music community, honouring the album as an art form.
Judges have listened to all eligible albums for the 21st Soundmerch AMP
The initial judging process produced 50 Nominees.
The Shortlist (9 best albums) was announced on October 16.
The 21st Winner is NINAJIRACHI with her album I LOVE MY COMPUTER.
The 22nd Soundmerch AMP is open for Australian artist albums released 01.10.25 — 30.09.26
SUBMIT your eligible Australian release for your chance to WIN!